Public Relations History: Reworking Pasts and Reclaiming Futures

by David McKie and Jordi Xifra

Although PR scholarship has significantly extended its methodological, reflective and theoretical range, the accompanying resurgence in PR history scholarship still lags behind. This book aims to take apart existing PR history and reconstruct ways of doing it better - to widen the scope of PR by freeing its pasts, presents and futures from the effects of narrow, ideologically driven histories and methods of historiography.　

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• Format: Hardcover
• Language: English
• ISBN: 1138853976
• ISBN13: 9781138853973
• Release Date: January 2021
• Publisher: Routledge
• Length: 224 Pages