Public Relations: From Theory to Practice

By Tricia Hansen-Horn

Book Overview

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205393551
• ISBN13: 9780205393558
• Release Date: January 2007
• Publisher: Pearson
• Length: 416 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.1" x 1.2" x 6.9"