Public Relations for Management Success

By Frank Jefkins

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

• Format: Hardcover
• Language: English
• ISBN: 1138571628
• ISBN13: 9781138571624
• Release Date: April 2018
• Publisher: Routledge
• Length: 148 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"