Public Relations for Dummies

By Robert Bly, Ilise Benun, Eric Yaverbaum, et al.

Book Overview

Understand what it takes to develop successful public relations campaigns

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond. Plus, this new edition covers the latest technology for reaching more people and analyzing your results. No business jargon in this book--just clear, simple information and advice on making PR work for you. Understand the purpose and process of public relations management Choose the right PR tactics to meet your specific goals Use social media, including TikTok, to your advantage Connect with people who can help you build your brand's reputation

This Dummies guide is great for small business owners and people who want to learn more about doing PR for larger companies. Nonprofit organizations and influencers will also love these tips on getting noticed.

• Format: Paperback
• Language: English
• ISBN: 139428487X
• ISBN13: 9781394284870
• Release Date: March 2025
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 7.3" x 9.1"

Customer Reviews

good read

i wanted to know more about pr this book does a good job nut its a bit out dated

Public Relations Kit For Dummies

Cool. Read this for a class assignment. Real world...not academic. I'm a college junior and I feel like I could do some great pr today! I'd like to try! Inspiring. Maybe there are other marketing functions that are as fun? If so I'd like to know about them. If not thanks to the Dummies folks for helping me find one that is.

Public Relations Kit For Dummies

Great book. Very well written. Typical of the Dummie series. Not sure how they picked the author they did (I never heard of him and I've been in the business 20 years), but he's a winner. I have a sneaking suspicion he'll become THE authority in a business filled with me too and how did Ketchum do it agencies. Finally a pr owner with a unique perspective and not afraid to say so. Actually, it seemed proud to say so! I had very low expectations and thought the book would ultimately be beneath me. What a shocker! Fabulous. Congrats to the author and the publishing house. A very worthwhile book for your business.

Public Relations Kit For Dummies

I am a college professor who has taught this topic for almost 30 years. I had one disapointmentin reading this wonderfully well written book about the trade of public relations. Not much history about how the art was practiced vs. how it is now. That one criticism aside, the book was the most insightful, inspiring, unique, thought provoking book I may have come across in my teaching career. It will surely be required reading at my classes. Unfortunately the title of the book does it no justice. This book should be read by both novice and old pro. Five stars! A delight to read. A rarer delight to learn. My thanks to the authors for teaching an old dog some new tricks!

Public Relations Kit For Dummies

I owned and ran a mid size agency in NYC, LA, London, and Toronto for 35 years before selling the company and settling into retirement. I think I have read every title on the topic. This is the single best resource I have ever had the pleasure of reading. The author knows the field. His perspective is both unique and refreshing. The language is simple to understand. The logic is sound. The examples the author uses in the book are first hand experience and were fun to read about. The only shame of this title is I fear that your average CEO or Marketing Manager will not read it because of the title. That would be a huge mistake! Fabulous reading!