Public Relations Ethics and Professionalism: The Shadow of Excellence

By Johanna Fawkes

Public Relations Ethics and Professionalism suggests a whole new approach to PR ethics; exploring the idea that professions construct a public face or persona, disowning their shadow aspects in the process. By reconceptualising public relations ethics through a Jungian lens, this book proposes that deep dialogue within the field is a prerequisite for the development of the kind of robust ethics that will genuinely contribute to society.

• Format: Hardcover
• Language: English
• ISBN: 041563038X
• ISBN13: 9780415630382
• Release Date: June 2014
• Publisher: Routledge
• Length: 258 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"