Public Relations Campaigns and Techniques: Building Bridges into the 21st Century

By Fran R. Matera and Ray J. Artigue

A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205158153
• ISBN13: 9780205158157
• Release Date: November 1999
• Publisher: Pearson
• Length: 280 Pages
• Weight: 2.50 lbs.
• Dimensions: 9.0" x 0.7" x 6.9"