
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model...

"An easy to read textbook that will inspire public relations students and provide them with the principles and tools to understand the profession and succeed in their careers." "A great book on campaign planning...