Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)

By John A. Ledingham

Book Overview

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0805830502
• ISBN13: 9780805830507
• Release Date: January 2000
• Publisher: Routledge
• Length: 280 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.5" x 1.0" x 6.3"