Public Opinion (Communication Concepts)

By Vincent Price

Book Overview

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.

• Format: Hardcover
• Language: English
• ISBN: 080394022X
• ISBN13: 9780803940222
• Release Date: June 1992
• Publisher: SAGE Publications, Inc
• Length: 120 Pages
• Weight: 0.40 lbs.
• Dimensions: 5.5" x 8.5"