Public Media Management for the Twenty-First Century: Creativity, Innovation, and Interaction

By Michał Głowacki

Book Overview

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138653675
• ISBN13: 9781138653672
• Release Date: January 2016
• Publisher: Routledge
• Length: 336 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"