Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns.

• Format: Hardcover
• Language: English
• ISBN: 0761964312
• ISBN13: 9780761964315
• Release Date: February 2002
• Publisher: Sage Publications UK
• Length: 194 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.3" x 9.5"