Public Communication Campaigns

Book Overview

In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial...

• Format: Paperback
• Language: English
• ISBN: 0761922067
• ISBN13: 9780761922063
• Release Date: November 2000
• Publisher: Sage Publications (CA)
• Length: 440 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.9" x 6.8" x 8.8"