Psychology of Branding

By W. Douglas Evans

This book explores the psychological factors underlying brand choices we make. How we encounter brands (and how often we), think about them, feel about them, and how we experience them in relation to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1626188173
• ISBN13: 9781626188174
• Release Date: October 2013
• Publisher: Nova Science Publishers
• Length: 291 Pages