Psychology in Advertising

By Albert Theodor Poffenberger Jr.

Book Overview

Psychology In Advertising is a comprehensive book written by Albert Theodore Poffenberger that explores the role of psychology in the field of advertising. The book delves into the various... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1258279827
• ISBN13: 9781258279820
• Release Date: April 2012
• Publisher: Literary Licensing, LLC
• Length: 654 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"