Psychological Processes and Advertising Effects: Theory, Research, and Applications

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

• Format: Paperback
• Language: English
• ISBN: 0367498952
• ISBN13: 9780367498955
• Release Date: July 2023
• Publisher: Routledge
• Length: 318 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"