How ecological concern can influence travel consumption behavior: In fact, Ryanair airline used fuels to give energy to push aeroplanes to fly and it also polluted sky air during it's aeroplanes often were flying to cause global warming. For example, Ryanair airline marketing strategy was low fare prices to attract to increase many passengers to choose to attract to increase many passengers to choose to sit it's aeroplanes and it designed a cheap weekend break by Mediterranean travel to increase the unknown and remote possibilities of global warming. Hence, Ryanair would increased many new airplanes to increase to use fossil fuels of excessive emissions to the atmosphere to cause the effects of aid rain, poor climate change, destructive winds, rising sea levels and devastation of low lying areas by global warming bad consequences. Hence, it seemed that Ryanair airline had responsibility to concern how to protect natural environment due to its airplanes numbers and passengers were increasing to cause to increase to use more fossil fuels to cause the possible long term harmful consequences of excessive emissions to the sky to bring global warming occurrence nowadays. As I was this Ryanair airline marketing manager, I shall recommend Ryanair airline needed to consider this global warming socially responsible issue due to its airplanes spent too much fossil fuels to cause harmful consequences of excessive emissions to the sky. It would bring threats to developing countries people life and houses by global warming, so it concerned only how to raise itself interest marketing behavior of performance, but it neglect the serious global warming to cause bad influence to any developing countries people life danger, it was possible that passengers would feel it was not a socially responsible airline company, so it could not build a good image to whom in this airline industry and its further passengers would choose its other competitors ( socially responsible airline companies) to substitute its airline service provision.
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