Psycholinguistic Phenomena in Marketing Communications

By Tina M. Lowrey

Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.

• Format: Paperback
• Language: English
• ISBN: 0415651131
• ISBN13: 9780415651134
• Release Date: January 2013
• Publisher: Psychology Press
• Length: 310 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"