Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people

By John Tyler

Book Overview

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 193801524X
• ISBN13: 9781938015243
• Release Date: July 2015
• Publisher: Kbpublishing
• Length: 96 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"