Proving the Value of Meetings and Events; How and Why to Measure ROI

By Jack J. Phillips

Book Overview

Essentially two books in one, it details how to use metrics to show the value of meetings and events, and provides case studies of actual application.

• Format: Paperback
• Language: English
• ISBN: 0979028507
• ISBN13: 9780979028502
• Release Date: January 2007
• Publisher: ROI Institute/Meeting Professi
• Length: 344 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.5" x 7.0" x 9.2"