
"Experienced proposal writers should not be misled into thinking this book is for the novice alone. Everyone who has an idea or project to sell in any communication venue can gain a competitive edge and profit well from the ideas presented here."
--Mary Alice Shaver, Associate...

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative...