All Formats & Editions

2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to... Read Full Overview

"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky

"The conscious and intelligent manipulation of the organized... Read Full Overview

Propaganda, the seminal 1928 book by Edward L. Bernays, stands as a foundational text in understanding the mechanisms of public persuasion and manipulation. Bernays delves into the art and science of influencing public opinion, drawing from his extensive experience in the... Read Full Overview

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

A... Read Full Overview

2024 Hardcover Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response... Read Full Overview

"Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group." --Edward Bernays

Este es el manual de la industria de las relaciones p?blicas. Bernays es una especie de gur?. Su gran golpe, el que le catapult? a la fama en la d?cada de 1920, fue conseguir que las mujeres empezaran a fumar. En esa ?poca las mujeres no fumaban y ?l lanz? campa?as masivas... Read Full Overview

Bernays proporciona mucha informaci n sobre algunas de las instituciones m s poderosas e influyentes de las democracias capitalistas estatales industriales contempor neas."-Noam Chomsky

"La manipulaci n consciente e inteligente de los h bitos y opiniones organizados... Read Full Overview

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward... Read Full Overview

Complete 1928 original edition of Propaganda by Edward Bernays, pioneer in public relations and influencing the masses. This book details how careful manipulators can use psychology to control society, even you.

"Those who manipulate... Read Full Overview

"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."--Noam Chomsky

"The conscious and intelligent manipulation of the organized habits and opinions... Read Full Overview

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.

A... Read Full Overview

The classic book that shaped the field of public relations and modern media. In his seminal work " Propaganda " Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion... Read Full Overview

The classic book that shaped the field of public relations and modern media. In his seminal work " Propaganda " Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion... Read Full Overview

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."--Edward... Read Full Overview

Edward Louis Bernays (1891-1995), the recognized father of public relations and nephew of Sigmund Freud, was a pioneer American publicist in the field of propaganda (describing it as a necessary component of democratic government) and generally considered... Read Full Overview

Propaganda by Edward L. Bernays is a seminal work that explores the mechanics of influence and the role of public relations in shaping public opinion. Published in 1928, the book offers a candid look at how information can be strategically disseminated to guide societal attitudes... Read Full Overview

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central... Read Full Overview

Today, when information and disinformation are so widely disseminated-and to such confusing ends--Bernays' shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.