Propaganda and Persuasion

by Garth S. Jowett, Victoria O’Donnell, Victoria J. ODonnell

Book Overview

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761911472
• ISBN13: 9780761911470
• Release Date: August 1999
• Publisher: Sage Publications, Inc
• Length: 448 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

my review

Excellent condition. The book arrived quickly and efficently. The book was posted as used, however, the book arrived brand new. Great service and above expectation. Thank you for the great service!

A good review of the literature on propaganda

This book functions as an excellent outline for reflecting on rhetoric and propaganda through the ages. The authors review the history and literature of propaganda pretty thoroughly. Not much scholarship on the subject seems to have escaped their attention. You can use the references at the back of the text as a good guide to all the major academic books and articles on propaganda (at least those that have been written over the past fifty years). After attempting to define propaganda, the authors devote the first half of the book to a historical survey of the subject, from ancient times to the present. The second half of the book is devoted to an analysis of the techniques of propaganda. My only negative critique of this book is that the authors are not fluid writers. But this did not put me off from reading the book in its entirety. I'm often impatient with awkward wording, or choppiness of phrase in a book, but the authors' thoroughness of documentation, and their commitment to survey and summarize the academic literature thoroughly, makes the text worthy of close (if sometimes painful) reading.

Not Elegant, but it works

The overwealming impression that I got from the Propaganda and Persuasion was that it was muddled and poorly put together. I would probably rate it at three stars but there are enough gems in this to justify a four. Even though the flow of the book is clunky you will end up taking away a lot from it. My first complaint is that the book spends a lot of time tripping over the definition of propaganda. There is obviously quite a bit of rigorous academic debate on exactly what propaganda is but the book has trouble deciding how, when and in what format it wants to present the debate. Rather than coming up with a coherent, consistently used definition of propaganda (or even multiple definitions that are used in parallel) it haphazardly loops back on itself covering the same information two and three times. I think this accounts for roughly 75-100 extra pages that would have been more useful as examples of propaganda throughout the ages, more rigorous analysis using the constructs presented, or even just pictures. The book has a few very cool pictures of propagandistic architecture, art, and old posters from wars. I would have been much happier with more pictures of actual propaganda that were deconstructed using the theories presented. Coverage of the propaganda leading up to and through the first gulf war was better than nothing but certainly not what I would expect from academic material. The authors managed to strip down a fairly interesting subject into kind of blah coverage. It should also be noted that this book covers a reasonably basic view of history, something that might be suitable for first or second year undergraduates. That's not a complaint per se, just something you should know. The book also takes on a lot of info regarding abstract theories of communication. In this respect I think this book would work quite well as a reference for a communications class but even there it is a little weak on explanations in some places. Although my review may seem overly negative there is a lot of good content in this book that will REALLY make you think. Very quickly I could see that most people use the term propaganda incorrectly. The perfect example of this is the other reviewer who thought the book itself was propaganda because of a "liberal" slant. Even if you accept the (dubious) argument that the book has a liberal bias that does not meet even the lightest qualifications for propaganda. Does the book contain intentional lies that are psychologically designed to subvert the readers own best interest? Do Jowett and O'Donnell hide or misrepresent their own identities in order to perpetuate this deception? Do they use creative artisanship to promote poorly reasoned support for government programs? NO, NO, NO and if anonymous reader has gotten past the third chapter they would know this book is not propaganda! Since reading the book it appears that when most people say "x is propaganda" what they really mean is "x is an o

Well-written, easy to understand, interesting

Terrific book for anyone interested in not only propaganda and its history, but public relations, marketing, advertising, etc