PROMPT for Brands: Working better, quicker, and happier with language models. A practical Guide (PROMPT: Working better, quicker and happier with language models like ChatGPT)

Bys: David Boyle, Richard Bowman, Simon Jacobs, et al.

Your Brand's AI Advantage Starts Here "PROMPT for Brands" is your definitive guide to leveraging the transformative power of AI language models like ChatGPT to take your brand to new heights. Written by David Boyle and Richard Bowman, this book is part of the groundbreaking PROMPT series, which includes titles for Fashion Retail, Movies & TV, Musicians, Podcasting, Startups, and Real Estate Marketing. Part 1 sets the stage, explaining what language models are, their core capabilities, and how to apply them effectively using the "4 Ps" framework (preparation, prompting, process, proficiency). You'll also learn strategies for handling common challenges. In Part 2, the book dives into practical applications tailored to the world of branding. Discover techniques for audience understanding, market segmentation, competitive analysis, brand development, marketing and content planning, innovation and naming, and even navigating legal issues. Real-world case studies illustrate the game-changing potential of these tools. Throughout, the book emphasizes the synergy between human creativity and AI capabilities, the importance of ethical use, and the need for continuous learning. It's not about replacing human ingenuity, but rather using language models as a powerful catalyst for your brand vision. David Boyle and Richard Bowman bring decades of experience in marketing, consumer insights, and AI application to provide authoritative, actionable guidance. Whether you're a seasoned brand manager or an entrepreneur building a brand from scratch, "PROMPT for Brands" will help you strategize, create, and innovate with greater efficiency, impact, and enjoyment. Join the AI revolution and take your brand to the next level with "PROMPT for Brands." For a free ebook version and regular updates as the technology evolves, simply email the authors. The PROMPT book series includes: - PROMPT for Fashion Retail - PROMPT for Movies & TV - PROMPT for Musicians - PROMPT for Real Estate Marketing - PROMPT for Podcasts & Spoken Word Audio - PROMPT for Startups About the Authors: David Boyle, Richard Bowman, and the Audience Strategies team are pioneers in using AI language models to revolutionize work across industries. With their deep expertise, they've empowered major brands to rethink processes, upskill teams, and blaze new trails in AI-powered productivity. Their PROMPT framework has become the gold standard for applied AI in business.

• Format: Paperback
• Language: English
• ISBN: B0D4KPW7KS
• ISBN13: 9798325993268
• Release Date: May 2024
• Publisher: Independently published
• Length: 264 Pages
• Dimensions: 9.0" x 0.6" x 6.0"