Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work

By Roddy Mullin

Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749472464
• ISBN13: 9780749472467
• Release Date: September 2014
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.5" x 0.6" x 6.8"