Promoting Nonprofit Organizations: A Reputation Management Approach

by Ruth Ellen Kinzey

Book Overview

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage...

• Format: Hardcover
• Language: English
• ISBN: 0415899265
• ISBN13: 9780415899260
• Release Date: April 2013
• Publisher: Routledge
• Length: 244 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"