Project Marketing: A Practical Approach

By Milind Trivikram Phadtare

Book Overview

This book is a comprehensive and practical guide to project marketing--a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

• Format: Paperback
• Language: English
• ISBN: 0367350912
• ISBN13: 9780367350918
• Release Date: December 2022
• Publisher: Routledge India
• Length: 104 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"