Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

By Robert J. Horvath

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 141960600X
• ISBN13: 9781419606007
• Release Date: January 2006
• Publisher: Booksurge Publishing
• Length: 168 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.4" x 8.0" x 10.0"