Profiting From Services and Solutions: What Product-Centric Firms Need to Know

by Stephen W. Brown and Valarie A. Zeithaml

Book Overview

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606497480
• ISBN13: 9781606497487
• Release Date: July 2014
• Publisher: Business Expert Press
• Length: 132 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"