Profiting from Artificial Intelligence: Data as a source of competitive advantage

By Philipp Max Hartmann

While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.

• Format: Paperback
• Language: English
• ISBN: 3751922296
• ISBN13: 9783751922296
• Release Date: June 2020
• Publisher: Bod - Books on Demand
• Length: 142 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"