Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really Want

By Michael Zipursky

Profitable Relations is about how to delight your customers and increase your profits at the same time. It goes beyond the basic idea of customer service and the customer experience that most people talk about ... by giving you examples, stories and action steps you can take to create stronger bonds with your customers and make more money along the way.Profitable Relations is based on years of research working with and consulting for companies in Asia, North America, Europe and the Middle East, on how to increase their businesses profits by using relationship building marketing techniques to create more long-term loyal customers by giving them what they really want.

• Format: Paperback
• Language: English
• ISBN: 1461043212
• ISBN13: 9781461043218
• Release Date: May 2011
• Publisher: CreateSpace Independent Publishing Platform
• Length: 114 Pages
• Weight: 0.50 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"