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Paperback Profiles in Small Business: A Competitive Strategy Approach Book

ISBN: 1138983926

ISBN13: 9781138983922

Profiles in Small Business: A Competitive Strategy Approach

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Format: Paperback

Condition: New

$42.92
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Book Overview

A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to ground' small business theory in reality
Profiles in...

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