2000 Professional's Guide to Target Marketing: How to Gain Profitable New Business

By David W. Cottle

This manual is designed to help the reader to market more efficiently and effectively. It discusses the strategies needed to develop enduring relationships with current or prospective clients and to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0156070510
• ISBN13: 9780156070515
• Release Date: February 2000
• Publisher: Aspen
• Length: 400 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Excellent Marketing 101 Info and Tools

As a marketing consultant to CPA firms, I acquired the book as a reference mostly for the checklists, questionnaires and other documents found on the accompanying CD-ROM. I was pleasantly surprised at the direct and practical way Mr. Cottle covers so many topics critical to the success of a CPA firm from an operational standpoint. This is good stuff! I pick up this book at least once a month as a resource for presentation topics and background information to support my recommendations.

Marketing Analysis - Top to Bottom

This book is an easy read, walking you through a comprehensive marketing program. From the receptionist through the managing partner, Cottle details how each of the pieces should look and act. Though the book does not offer creative ways to seek specific client or to target an industry, it does provide insight into building networks, getting referrals, pricing, proposals and more. There is a lot of detail on sales techniques and step-by-step help on the sales process. The CD had several documents I will use in my practice.