Professional Beverage Management

By Bob Lipinski, Robert A. Lipinski, Kathleen A. Lipinski

This information-packed resource tells you how to improve profitability through marketing and merchandising. This book includes: * Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information. * Appendix listing wineries that are producing secondary wine labels. * A new chapter on low and nonalcoholic beverages. * New statistics on microbreweries. * Vintage charts.

• Format: Hardcover
• Language: English
• ISBN: 0471287377
• ISBN13: 9780471287377
• Release Date: May 1996
• Publisher: John Wiley & Sons Inc
• Length: 482 Pages
• Weight: 2.31 lbs.
• Dimensions: 9.8" x 1.0" x 7.8"