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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation : Third Edition
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Professional and Practitioner's Guide to Public... 1953349161 Book Cover

Professional and Practitioner's Guide to Public...

Edition Description

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today's PR professionals are expected not just to communicate-but to prove impact.

This fully updated third edition equips you with the tools to do...

Edition Details
Format:Hardcover
Language:English
ISBN:1953349161
Format: Hardcover
Condition:
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List Price: $31.99
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