Proenza Schouler is a fashion book. This book contains the latest designer collection. Proenza Schouler is an award-winning designer and retailer of luxury women's wear and accessories. Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, eventually collaborating on their senior thesis which became their first collection as Proenza Schouler. Based in New York City, Proenza Schouler is derived from maiden names of the two designers' mothers: Proenza is the maiden name of Hernandez's mother, and Schouler is the maiden name of McCollough's mother. There were times over the past 20 years when Proenza Schouler's Jack McCollough and Lazaro Hernandez - the designers behind what was once the most promising brand in American fashion - weren't sure if their business would survive.
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