Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

by Eisha Armstrong

Book Overview

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed...

• Format: Paperback
• Language: English
• ISBN: 1736929615
• ISBN13: 9781736929612
• Release Date: May 2021
• Publisher: Vecteris
• Length: 174 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"