Product Strategy: Mastering the Basics and Dominating the Competition

By Gary Metcalfe

So you have a great product. Guess what? Your competitors have one as well.

How do you ensure that your product stands out? How do you guarantee the success of your hard work?
The answer:
Product Strategy

All great products need a great strategy. In fact, a great strategy may save a mediocre product but very rarely does it work the other way

Learning the key elements of a great strategy is key to ensuring a productive rollout. Here's just a small taste of the problems a great strategy solves:

Unclear product goalsCustomer miscommunicationPoor vision and hefty backlogsLack of feedbackPoor marketing

and much much more.....

Product strategy encompasses a large number of principles. In this book you will learn the basics which will help you get your strategy up and running in no time

Here's a small taste of what you'll learn:

Elements of a great visionOptimal marketing strategiesCustomer feedbackHow to fix a bad strategyProduct managementImportant rolesCareers in product management

Grab your copy today and learn how you can ensure a successful product launch and create the results you desire within your organization

• Format: Paperback
• Language: English
• ISBN: 1728684897
• ISBN13: 9781728684895
• Release Date: October 2018
• Publisher: Independently Published
• Length: 112 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"