Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses.

By Robert J Phillips and Robert J. Phillips

Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.

This book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R&A report sales.

• Format: Paperback
• Language: English
• ISBN: 064827750X
• ISBN13: 9780648277507
• Release Date: February 2018
• Publisher: Emerging Technology Networks
• Length: 318 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"