Product Planning and Management: Designing and Delivering Value (MCGRAW HILL SERIES IN MARKETING)

By William L. Moore

Book Overview

For courses in marketing or product management, this text examines the analytical, decision-making and planning concepts and tools available to market, product and brand managers. Issues covered include product policy, new product development and line modification.

• Format: Hardcover
• Language: English
• ISBN: 0070430462
• ISBN13: 9780070430464
• Release Date: January 1992
• Publisher: McGraw-Hill College
• Length: 542 Pages
• Weight: 2.20 lbs.
• Dimensions: 9.8" x 1.0" x 7.8"