Product placement of BMW: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars

by Mona Carolina Frank

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme), course: BWL - International Marketing Programme, language: English, abstract: The investigation is focusing on the basic problem, if the brand placement in the movie "Mission Impossible - Ghost Protocol" was a wise investment. Research...

• Format: Paperback
• Language: English
• ISBN: 3656491003
• ISBN13: 9783656491002
• Release Date: September 2013
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"