Product Placement in Hollywood Films: A History

by Kerry Segrave

Book Overview

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements...

• Format: Paperback
• Language: English
• ISBN: 0786419040
• ISBN13: 9780786419043
• Release Date: July 2004
• Publisher: McFarland and Company, Inc.
• Length: 244 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher