Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

By: Sekaran, Srini

A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.Product Marketing, Simplified covers: - Understanding the customer journey-...

• Format: Paperback
• Language: English
• ISBN: B08D4VRPSN
• ISBN13: 9798667425731
• Release Date: July 2020
• Publisher: Independently Published
• Length: 204 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"