Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

by Richard King and Bryony Pearce

Book Overview

Product marketing is not a new function. Just like sales, accounting, and so on, it's been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they'll tell you they sell stuff. Ask about product marketers and...you'll get wildly different answers at best, blank expressions at worst.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not...

• Format: Paperback
• Language: English
• ISBN: 1544526601
• ISBN13: 9781544526607
• Release Date: April 2022
• Publisher: Product Marketing Alliance
• Length: 206 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"