Product-Market Fit Analysis: A Bootstrap Marketing Guide

By Matt Brocchini, Mr. Martyn Crew, Mr. Warren Garperio

In 2007, VC Marc Andreessen drew a very simple graphic that changed the way smart start-ups think about their mission. His graphic was a hand-drawn scribble made of two circles and three words: Product - Market - Fit. It was in his words: "Only thing that matters for a new start-up". At Bootstrap Marketing, we agree. Finding product-market fit is what separates successful and struggling start-ups. But how do you find that fit and, in our metric-driven world, how do you measure it? Using work done by product management experts Chris Sorensen and Matt Brocchini, Bootstrap has developed a quantitative approach that enables companies to assess and improve their product-market fit. Bootstrap's Product-Market Fit Analysis (PMF Analysis) can be your secret weapon to help get your product and messaging into that product-market fit zone, and keep you there-a step ahead of your competition. We have successfully employed this methodology in our own Customer Discovery and Alignment Workshop and for our clients, and we hope that this guide will help you find similar success.

• Format: Paperback
• Language: English
• ISBN: 151715362X
• ISBN13: 9781517153625
• Release Date: October 2015
• Publisher: CreateSpace Independent Publishing Platform
• Length: 52 Pages
• Weight: 0.26 lbs.
• Dimensions: 8.3" x 0.1" x 5.5"