Product Management: Strategy and Organization (Wiley/Hamilton Series in Marketing)

By Edgar A. Pessemier

An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471682357
• ISBN13: 9780471682356
• Release Date: January 1977
• Publisher: John Wiley & Sons Inc
• Length: 492 Pages
• Weight: 1.87 lbs.