Product Driven

By Matt Watson

Engineering isn't broken because people stopped caring. It's broken because product thinking got lost.

In a world where shipping is fast but impact is rare, Product Driven offers a new model for engineering leadership. One built on outcomes, not output.

If you've ever led a software team and wondered why the work feels disconnected, why your best engineers start coasting, or why everything still flows through you no matter how senior your team gets, this book is your roadmap out.

Written by a 5x tech founder and former CTO who built and scaled teams at companies like VinSolutions and Full Scale, Product Driven names the frustrations you've felt but couldn't articulate. It replaces shallow fixes and frameworks with a practical, proven model grounded in vision, clarity, trust, and courage.

You'll learn:

Why busy teams still feel like the bottleneckHow product thinking turns engineers into ownersWhat leadership behaviors actually change cultureHow to scale clarity, not just processHow to build teams that care about outcomes as much as you do

Product Driven isn't another book about Agile. It's the missing guide for building software teams that move with speed and purpose because they understand what matters and why.

If you're a founder, CTO, VP, or team lead trying to scale your team without losing your product soul, this book will show you how.

• Format: Paperback
• Language: English
• ISBN: B0FJ4YDTRN
• ISBN13: 9798218741655
• Release Date: July 2025
• Publisher: Standard Publishing Company
• Length: 230 Pages
• Weight: 0.69 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"