Product Differentiation in the Market for Antibodies: Novel Statistical Approach to Quantify Micheal Porter's Generic Strategies Model

By Christina Gramatikova

The market for research antibodies is extremely competitive and fragmented, thus cost-leadership, differentiation and niche (focus) strategies are very difficult to examine and formulate in Michael... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659383023
• ISBN13: 9783659383021
• Release Date: June 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"