



New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book. NEW Examples-- New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include...



Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors emphasis on methods.
...






This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.



