Product and Services Management

By George J. Avlonitis and Paulina Papastathopoulou

Book Overview

Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

• Format: Paperback
• Language: English
• ISBN: 1412908655
• ISBN13: 9781412908658
• Release Date: April 2006
• Publisher: Sage Publications Ltd
• Length: 280 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.7" x 9.5"