Producing experience in marketplace encounters

By Eeva-Katri Ahola

There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838346750
• ISBN13: 9783838346755
• Release Date: March 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 200 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"